Update From Us

Top 3 Food & Beverage Trends Shaping
Asian Consumers in 2026

Economic pressures and ongoing uncertainty are reshaping consumer priorities across Asia, influencing how people make food and beverage choices. Nearly one-third of Asian consumers say that affordable and accessible options are the most important factors guiding their dietary decisions.
As a result, products that combine value with functional health benefits are gaining momentum, while shareable, single-serve, and shelf-stable formats continue to strengthen perceptions of value and drive purchasing decisions.
At the same time, consumers are redefining indulgence beyond simple treats, seeking products tailored to specific occasions and personalized experiences. For brands, success in the year ahead will depend on delivering offerings that are flavorful, familiar, functional, and affordable.

Here are three key trends shaping consumer behavior in 2026:

1. Protein Becomes an Everyday Wellness Essential
Protein is no longer limited to sports nutrition. Asian consumers are increasing their protein intake, it is becoming a daily wellness staple associated with benefits such as healthy aging, immunity, focus, and overall well-being. Consumers are also paying closer attention to product quality, such as minimal processing as an important factor when choosing food and beverages. As a result, naturalness, quality, and protein absorption are emerging as key drivers of choice.

2. Gut Health Continues to Drive Functional Innovation
Gut health is expanding beyond traditional dairy products and into a wider range of categories, from carbonated beverages to snacks. This reflects the growing importance of digestive wellness, consumers considering gut health essential to overall well-being. Demand is also shifting toward multifunctional products that combine digestive support with benefits such as sustained energy and improved sleep quality. Ingredients like fiber, probiotics, and prebiotics are increasingly becoming staples of everyday food and beverage innovation.

3. Indulgent Flavors Meet Better-for-You Expectations
Today’s consumers want indulgence without compromise. Across Asia, demand is growing for products that deliver rich, comforting flavors while supporting healthier lifestyles. Brands are responding with familiar flavor profiles, natural ingredients, reduced-sugar formulations, and multi-textured experiences that create moments of enjoyment, comfort, and emotional well-being. The result is a new generation of indulgent products that satisfy both taste and wellness expectations.

Experience Our Latest Innovation
Inspired by these emerging consumer trends, our development team has spent months researching, testing, and refining new flavor creations that reflect the future of food and beverage innovation. We are excited to announce the first public debut of our newest products at Fi Asia 2026 in Jakarta, taking place on 16–18 September 2026.
Visitors to our booth will have exclusive access to a first tasting session of our limited-time, event-only menu before its official public launch.
Join us at Fi Asia 2026 and be among the first to discover our latest product innovation, designed to bring together wellness, functionality, and indulgent flavor experiences in every bite and sip.

Source:
Innova Market Insights. (2026). Top food and beverage trends 2026 in Asia. Innova Market Insights. www.innovamarketinsights.com/trends/top-food-and-beverage-trends-2026-in-asia/
Mintel. (2026). 2026 Food and Drink Predictions: APAC. Mintel. https://www.mintel.com/insights/food-and-drink/global-food-and-drink-trends/

Our New Perfume and EO Facility

At Bintang Kreasi Aroma, we are committed to providing only the best and most creative flavors and meal preps for the market. And for that, we are proud to announce that we have opened a new facility dedicated for this very purpose. Some of our facilities include internationally-certified laboratories equipped with state-of-the-art tools for product development and fragrance experimentation, a quality control lab for measuring our products, a comprehensive fragrance library for referencing collected and synthesized smells and scents, and offices for our in-house employees.

See you at FIA 2026 event!

We are excited to announce that we will be participating in the FIA 2026 event! This will mark our fourth appearance in the event, and we are more than eager to show you what’s in store from our product development and creative teams. Until then, we are working hard to develop an experience and a concept unlike any other, while taking sustainable creativity into account. We look forward to seeing each other again!

We present “TASTES OF THE WORLD” at FIA 2022 event

FIA 2022 marks our third visit to the bi-yearly event. As we made use of the opportunity to showcase new flavors and set new expectations for the market, we also had the privilege of winning booth awards for the third time in a row, this time for “Sustainability Booth Design Award – Creativity”.

The theme for this year’s booth is “Tastes of the World”. We wanted to explore the diversity of tastes from every part of the world, and to that end we chose to represent the nations Indonesia, USA, Japan, Korea, and Italy for our set pieces. We believe that they are some of the world’s greatest culinary capitals, each with their own specialty flavors that we can emulate and offer to our prospective customers.

We delivered the concept through a multisensory experience, from unique facades that represents the countries, live taste testing of all the featured flavors through different applications, to projections of our product range with stunning visuals. All in all, the showcase consists of a hands-on interactive experience that is sure to take you on a journey like never before. The videos are now available to view on our website.

Nevertheless, we look forward to seeing you again in FIA 2026, where we will continue to innovate tastes and develop products to broaden the palates of our customers

Recognizing the importance of developing products that are safe to use and suitable for export, we have taken great care to ensure that our products meet the criteria required for the distribution of food and beverage components. Therefore, we are pleased to announce that our company has been certified as an FSSC 22000 company by the certification body, Mutu International. Amongst other certifications, we also qualify for national government regulations such as Halal certifications for our EO, jam, beverage, and seasoning products, GMP or Good Manufacturing Practices, and SMK3 health examinations for health and safety management.

As for FSSC 22000, the certification was developed in response to the need of the international food sector for a complete certification scheme for the audit and certification of Food Safety Management Systems (FSMS), consisting of the following elements : ISO 22000: 2018, ISO/TS 22002-1:2009 and Additional FSSC 22000 requirements (Version 6).

It is through these certifications that we demonstrate our commitment to quality and the importance of trust, therefore verifying that PT Bintang Kreasi Aroma meets all industry-related statutory and regulatory requirements as outlined by both national and international benchmarking systems. Additionally, the adoption of FSSC 22000 provides us with a framework for effectively managing an organization’s food safety responsibilities going forward.

The Magic of RICE SEASONING

To embrace Indonesian local food trend, Bintang Kreasi Aroma create local culinary type of Rice Seasonings that will help customer to reduce their time in preparation.
Herewith our Rice Seasoning product line up that gives simplicity and more practical, and also come with great tasty result:

• Nasi Kuning (steamed Yellow Rice), is a popular Indonesian fragrant rice dish cooked with coconut milk and turmeric. And our Nasi Kuning Seasoning are well created with the authentic sweet taste and also accomplish with its unique characteristic of lemongrass, and a little touch of basil sensation.
• Nasi Uduk (steamed Coconut Rice) is an Indonesian’s Malayu-style steamed rice, cooked in coconut milk dish. Our Nasi Uduk Seasoning also enriched with taste ingredients of umami, coconut, basil leaf and lemongrass sensation.
• The famous Rendang’s cook is officially well recognized as Indonesian top five national dishes.
  It is a spicy meat dish which original from Indonesia, using coconut milk plus a paste of mixed ground spices, and its enjoy more by consuming with Rice. Understand the nature, BKA created combination of these two taste, called as Nasi Rendang (steamed Rendang Rice). To increase more appetite, our Nasi Rendang Seasoning follow with strong mix character of meaty, spicy, umami and salty.

Bintang Kreasi Aroma wins “MOST OUTSTANDING BOOTH” at FIA event 2018:

2018’s FIA event has been our 2nd time we had the privilege winning the prestigious award from FIA organizer. It’s been accomplishment for us to win award two times in a row as this year “Most Outstanding Booth” and also selected to won “Best Booth Design” at previous 2016 FIA event.
We were present various of new trends and applications with carnival theme ambiance, gathered visitors to tasted and shared ideas while met with our top notch sales team.
At the event we were also showcased a variety of delicacies from all over the world.
We were proud to present 2018’s exhibition with a carnival theme as our way to express a festive moment, when food is celebrated among the people. With 4 carousels of wonders, we had took the audience on a journey of tastes like never before.

See you again at the next FIA event, where it would be an exciting opportunity for us to present to you again new and exciting products that can be the next trendsetter in the future.

BKA’s new authentic Salted Egg savoury flavour and seasoning:

A well-balanced combination of smooth, authentic orange salty egg yolk with great umami taste will tempt someone to try more and more, especially in the seasoning of snacks application with potato/corn/cassava-based ingredients.

Our Salted Egg flavor is available in 2 variants: Original Salted Egg and Spicy Salted Egg in powder form, great result for culinary and baked goods.

BKA’s Meaty Booster:

Meaty taste is the key factor to allow producers to reduce the amount of real meat used in the meat processed products like sausage, meatball, nugget etc. and will give benefits as follows:

* Safe cost of production

* More stable end-product due to less meat

* Good meaty taste product that can still satisfy consumers

* Less aftertaste of meat that is more preferable by consumers

* Definitely enhance meaty note when Meaty Booster is added without reducing the amount of meat content.